Posted: 19:57, November 15, 2022 | Updated: 21:02, 15 November 2022
Vick Hope was the picture of chic as she attended the ITV Palooza at the Royal Festival Hall on Tuesday in London.
The radio presenter, 33, looked flawless in a blue satin dress, accessorised with a dazzling silver choker and coordinating earrings.
She accentuated her natural beauty with a full face of flawlessly applied make-up, while her gorgeous tresses tumbled down her back.
Wow! Vick Hope was the picture of chic as she attended the ITV Palooza at the Royal Festival Hall on Tuesday in London
ITV Palooza sees the network’s best and brightest stars gather to unveil its upcoming shows for advertisers.
Taking place at London’s Royal Festival Hall, stars including Laura Whitmore, Oti Mabuse, Ekin-Su Culculoglu and Rochelle Humes attended.
Last year’s event featured programs including The Ipcress File starring Tom Hollander and Joe Cole, Litvinenko starring David Tennant and Nolly starring Helena Bonham-Carter.
Kelly Williams and Simon Daglish also shared commercial opportunities with clients, including free sport to be shown in 2022 such as the Qatar World Cup, Rugby and the Women’s World Cup.
Confident: The radio presenter, 33, looked flawless in a blue satin dress, accessorising with a dazzling silver choker and coordinating earrings
CEO Carolyn McCall announced a series of measures following COP26 as part of ITV’s commitment to become a net zero carbon business by 2030.
These commitments include ensuring that all programs produced and commissioned by ITV from 2021 onwards will undergo sustainable certification.
This year’s ITV Palooza also comes on the same day that ITV rebranded its channels ahead of the launch of streaming service ITVX next month.
The new identities and branding also include the flagship ITV channel reverting to its previous name of ITV1 to “give a more equal footing to broadcast and streaming, with ITV1 and ITVX as ITV’s primary viewer destinations”.
Out of this world: She accentuated her natural beauty with a full face of flawlessly applied make-up while her gorgeous tresses tumbled down her back
“We are using the launch of ITVX this autumn as an opportunity to give ITV’s broadcast channels a modern and fresh update,” said Jane Stiller, marketing director at ITV.
“All of this is driven by a future where both broadcast and streaming will be equally critical parts of how viewers interact with us.”
“Viewers will see what we’re doing in broadcast and streaming as more unified, and we’ll be able to cross-promote seamlessly across platforms, enabling greater content discovery,” Stiller continued. “Everything will look and feel modern and relevant, with each platform or channel having a simple twist. This approach will also flow into our new elements, which have been created to reflect and connect with modern Britain.’
“We’ve got an exciting autumn for viewers, whether it’s I’m A Celebrity or the World Cup or the launch of ITVX with more new free content than anywhere else, so there seems no better time to refresh our brand across range of what we do.”
Jed Carter, Design Director, DixonBaxi added: “It’s been an amazing experience working with ITV Marketing and ITV Creative on this ambitious refresh.
“A single cohesive design system – full of personality – unites the ITVX and ITV channels.
“A unified approach to logos, color, typography, voice and movement connects the family of brands to create a connected brand experience while allowing each brand to express its own unique personality.”
Exciting: ITV Palooza sees the network’s best and brightest stars come together to unveil its upcoming shows for advertisers
