The appeal of the half tree is that it cuts out the need to struggle with strings of fairy lights or hang trinkets where they’ll never be seen, while the smaller footprint means you don’t have to move all the furniture around your living room to fit them. in. On the back of this trend, the fake trees in Argos come in three shapes: full, thin, and “split in half.” The latter classification includes half-trees that hang from a hook and sit flush against the wall, as well as umbrella-shaped trees, where the branches start at the waist, so that trinkets and tinsel cannot be noticed by curious children and pets. A 6ft ‘half’ fake fir tree on the Argos website has received hundreds of rave reviews from shoppers. With 120 built-in fairies, the Habitat-branded tree promises to be ‘hassle-free’ and measures 45cm from front to back. The £55 tree slice sits on the wall so there is less decoration, with the trader saying: “Who looks at the back of their tree anyway?” However, buying half a tree isn’t necessarily cheaper, as you can buy a whole Habitat tree for £40. One customer, who was looking for a “small tree for a tight corner” that could hold her heavy ornaments, raved: “This works great. I was so impressed I bought two.” Another described the half tree as a win as her cat usually destroys the tree but didn’t touch it, adding that it also looks “super cute”. Subscribe to Business Today Get ready for the business day – we’ll point you to all the business news and analysis you need every morning Privacy Notice: Newsletters may contain information about charities, online advertising and content sponsored by external parties. For more information, see our Privacy Policy. We use Google reCaptcha to protect our website and Google’s Privacy Policy and Terms of Service apply. With the tree the focal point of the living room at Christmas, cutting it down the middle isn’t the only new idea. Garden center chain Dobbies suggests hanging a small tree from your ceiling to create the wow factor in a small space.
