Corporate Pride Campaigns Are Back. But Supporters Want More Than Just A Rainbow Wash Business News
Toronto-based graphic designer Dylan Horner Toronto-based graphic designer Dylan Horner says many of the marketing campaigns he encounters during Pride month make him shudder. Throughout June, ads from Pride branded images appear on TVs, billboards, and especially on social media streams. Companies ranging from local businesses to multinationals are launching new Pride-themed products and adding rainbow decorating touches to their logos, all in the name of the LGBTQ alliance. But if a company’s policies, products, and policies during the other 11 months of the year are not in line with its colorful Pride ads, they are increasingly likely to be called for “rainbow washing” – public appearances....