“While we would love to bring Phone 1 to the worldwide community, we are focusing on domestic markets, including the United Kingdom and Europe, where we have strong partnerships with leading local providers,” the company told PCMag in a statement. . “It takes a lot to launch a smartphone, as you know, from securing handset support from the country’s cellular technologies to provider partnerships and local regulations, and as we are still a new brand, we need to be strategic about it.” “As we are still a new brand, we must be strategic about it” PCMag reports that anyone trying to use the Nothing phone in the US is likely to have “unpredictable” T-Mobile coverage, no LTE voice support at AT&T, and no Verizon service. Rumors that the Phone 1 will not be fully available in the US first surfaced after a limited number of smartphones went on sale at StockX before the device was officially released on July 12. The product list is accompanied by a disclaimer that the phone “is not fully supported in North America. Functionality can be affected depending on your provider, coverage, speed and / or reliability. or it may not work at all. “ The US smartphone market has historically been difficult for new entrants to enter. Phones from popular Chinese manufacturers such as Xiaomi, Oppo and Huawei are generally not widely available in the country and the handset choices from US mobile phone companies are dominated by Apple and Samsung. Perhaps unsurprisingly, a startup like Nothing has not had more luck to overcome.
