Love it or hate it, it was undoubtedly unique when it debuted with the OnePlus One and the Nothing (1) phone will only be sold “initially” by invitation only. You can say whatever you want about Carl Pei, but he is definitely one of the best marketing and advertising professionals in the field of mobile phones. The information about the invitation system comes at the end of the above video (starting at 13:20), which Nothing premiered today. The video describes in detail the design of the phone and its manufacturing process, informing us that recycled aluminum is used. The invitation system will apparently allow Nothing to sell its products faster, as it will not have to wait until it has a lot of phones in stock to start sending them. It will also make sure that the first people to get a phone (1) are those “in the community”, the “people who deserve it most”. Once “they are happy”, the company is “more than happy to open wider”. Via
