Debbie Crosbie, CEO of the Nationwide Building Society, said she hopes the changes will encourage people to save. He said: “We have worked hard to give existing savers even more reason to spend money right now, and now we are launching the Member Online Bond and increasing the rates on all off-sale accounts to help further. “However, we recognize that there are people who have not saved. “Our Start to Save account encourages a regular saving habit among individuals who can dedicate a small amount each month.”