Rolf Vennenbernd | Picture Alliance | Getty Images KFC apologized this week for sending out a mobile app notification telling German customers to “treat yourselves” on Kristallnacht. Kristallnacht, or the night of broken glass, refers to the pogroms against Jews in Germany and Austria carried out by the Nazis in November 1938. Some consider it to be the beginning of the Holocaust. On Wednesday, the Yum Brands chain sent out a notice that reportedly read “It’s Kristallnacht Remembrance Day! Treat yourself to more tender cheese on your crispy chicken. Now at KFCheese!” KFC said the notice contained “an obviously ill-conceived, insensitive and unacceptable message”. “We understand and respect the gravity and history of this day and remain committed to equality, inclusion and belonging for all,” KFC said in a statement. The fried chicken chain said it uses a bot linked to national holidays to generate alerts for its mobile app. KFC said the chain’s internal review process was not properly followed, resulting in the notice going out to customers. He added that he has suspended the app’s communications to make sure the mistake doesn’t happen again. Recent anti-Semitic comments by rapper Ye, formerly known as Kanye West, and NBA player Kyrie Irving have fueled concerns about growing hate targeting Jewish communities. In response to Ye’s comments, Adidas cut ties with the rapper and Gap pulled Yeezy items from its stores. Nike co-founder Phil Knight told CNBC that the company’s relationship with Irving is likely over.
