Back in a video in September, the actor, 43, let his long hair out to raise awareness of the single-use plastic crisis – encouraging fans to switch to reusable water bottles, while visibly drinking from a branded aluminum water bottle Mananalu.
The star, who has long campaigned for ocean conservation, was called out in a full-page ad by the Center for Organizational Research and Education (CORE) in USA Today on Thursday – with the star’s video branded a cynical ploy to win money own company.
Dear: Jason Momoa has been accused of climate hypocrisy and of plugging his own water brand after encouraging fans to use aluminum cans over plastic bottles in a recent video
The ad was headlined: “MOMOA CARES ABOUT THE PLANET OR PROFITS?” along with the text: “Jason Momoa’s new movie Slumberland must be making him dream if he thinks canned water is going to help the planet.
“He might make money out of cans, but the planet will suffer.”
The ad includes a link to MoronicMomoa.com with a video explaining that aluminum is more harmful to the environment than plastics.
The video read: “Jason Momoa recently made a self-serving statement about the environment
Video: In a video from September, the actor, 43, buzzes his long hair to raise awareness of the single-use plastic crisis – encouraging fans to switch to reusable water bottles, while visibly drinking from a branded aluminum water bottle of Mananalu
“The silly message was a trick that involved shaving off some of his long locks
“The haircut was obviously linked to saving the planet because it brought attention to changing plastic bottles to aluminum ones. He claims the switch will help save the planet, but like the suspension of belief required when watching his movies, we now believe that aluminum cans are better than plastic bottles
“Plastic bottles are better than aluminum bottles because the bottles are made of ultra-thin multi-use plastic, they are easily recycled, and aluminum bottles are wiped five times longer than plastic…
“Bauxite emits twice as much greenhouse gas as plastic bottle production”.
Speaking on Fox News, Richard Berman, the executive director of CORE, accused Momoa of being a hypocrite for “promoting his overpriced canned water” instead of encouraging recycling.
Fury: The star, who has long campaigned for ocean conservation, has been called out in a full-page ad by the Center for Organizing Research and Education (CORE) – with his video branded a cynical ploy to raise money for its of the company.
He said: “Jason Momoa is trying to trick his fans into thinking he cares about the environment by demonizing plastic water bottles. But unlike the setting of his new film, this isn’t the dream world, and he can’t fool his fans.
“The actor founded a canned water company made of aluminum – a material that is dirty to produce and a product that is trashed five times more than plastic water bottles. If Momoa cared about the planet, he’d encourage recycling instead of promoting his overpriced canned water.”
DailyMail.com has contacted representatives for Jason Momoa for comment.
CORE also criticized Ball, a glass and aluminum manufacturer, which packages Momoa’s Mananalu water and owns 49 percent of the company.
CORE says the company has a long record of environmental destruction and in 2010 was “rated the 65th worst air polluter in America by the University of Massachusetts.”
Awareness: Jason shaved his head to raise awareness of the single-use plastics crisis
Jason’s clip to raise awareness of the single-use plastic crisis saw his trademark long locks. He has spent many years campaigning to remove plastic from the oceans
“Hello, everyone,” he began before bursting into laughter. “Give me those braids.”
He then explained that he made the decision to shave his head to raise awareness of how much single-use plastic is being used and thrown away.
“I’m sick of these plastic bottles. We have to stop [using] plastic forks. This is all ***,” the See star snarled. “It goes to our land, to our ocean.”
She continued, “It’s very sad, so please whatever you can do to eliminate single-use plastic in your life, help me.”
Momoa encouraged people to switch to canteens and other reusable water bottles instead of plastic water bottles.
The Game of Thrones star captioned the clip: “Here’s to new beginnings, let’s spread the aloha.” to better protect our land and oceans. We need to cut single use plastics out of our lives and out of our seas. plastic bottles, plastic bags, packaging, utensils all of that. let us aloha ‘āina together aloha j. @mananalu.water.’
In June of this year he was named an Advocate for life under water by the United Nations.
Showing off his cropped hair: “Aloha, everyone,” he began before bursting into laughter. “give me those braids”
He said: “With this designation, I hope to continue my own journey to protect and preserve the ocean and all living things on our beautiful blue planet, for our generation and generations to come.”
In 2019, the actor urged world leaders at the United Nations to pay attention to climate change
He was speaking during a session on the SAMOA Pathway, the 2014 United Nations program targeting Small Island Developing States.
The Honolulu, Hawaii, native noted that island nations are “on the front lines of this environmental crisis” and often bear the brunt of heavy ocean pollution and the impacts of industry.
“Island nations contribute the least to this disaster, but they bear the brunt of its consequences,” the actor said. “Our governments and corporate entities have known for decades that immediate change is needed. However, the change has not yet come.”
He added that “whole islands are drowning in the sea because of the huge amount of emissions produced by first world countries”.
Haircut: The 43-year-old actor shared a clip of his trademark long locks being shaved off
The 6ft4 screen star took to Instagram with a clip of his speech to his 13.4 million followers about the high-profile exit.
“For those who couldn’t watch it live, watch me ramble on about my very honest and direct speech,” he wrote. “No BS. Nothing sugar coated, just from the heart. We have halved our global efforts to reverse the climate crisis and this cannot continue.”
The actor said conditions must change immediately “for the future of our planet,” adding that “the wave of change is coming” for the Small Island Developing States.
In a separate post, he called the speech “a life-changing moment”, adding that it was “a real honor to represent island nations at the UN”.
Using his voice: In 2019 Aquaman star Jasons spoke about climate change at the United Nations in a session on the SAMOA Pathway, a program targeting small island developing countries