TORONTO — Genestra Brands has launched two new extra-strength vitamin D supplements, D-Mulsion 2500 and D3 2500, just in time for cold and flu season.

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In addition to being offered in 1000 IU and 400 IU doses, these two products provide 2,500 IU (62.5 mcg) of vitamin D3 per serving.  With just one capsule or one drop daily, the new extra strength formula is ideal for those at increased risk of vitamin D deficiency.

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This news serves as a reminder that Health Canada has updated the recommended daily allowance of vitamin D to between 600 IU (15 mcg) and 4000 IU (100 mcg) for Canadians between the ages of 9 and 70.  Nationally, Canadians don’t get enough vitamin D from food alone.  Based on dietary intake data collected in the Canadian Community Health Survey (CCHS), most age and gender groups had approximately a 90% prevalence of inadequate intake.1
As we enter cold and flu season, it is especially important to maintain proper levels of vitamin D. Not only does vitamin D promote optimal bone health, it also helps support immune function. 
Despite its importance in many physiological functions, many Canadians have insufficient levels of vitamin D. This may be due to insufficient sun exposure, limited consumption of foods containing vitamin D, dark skin, older age or low intake of vitamin D supplements. 
Genestra’s D3 2500 helps prevent vitamin D deficiency and can reduce the risk of osteoporosis when combined with adequate calcium, a healthy diet and regular exercise.  For those looking for a liquid alternative, Genestra’s D-Mulsion 2500 is available in a great tasting natural citrus flavor and can be taken by finger or spoon, directly into the mouth or mixed into drinks.

About Genestra Brands® (GenestraBrands.ca): Genestra Brands®, a trusted brand of Seroyal, a business unit of Atrium Innovations Inc., supports individualized treatment plans with more than 350 professional-grade nutritional products in a variety of formats. For more than 30 years, Genestra products have been proven safe, effective and reliable, based on clinical or traditional evidence. Genestra Brands® is headquartered in Richmond Hill, ON, Canada. For more information, please visit
____________________________ 1Canada, Health. 2010. “Vitamin D and Calcium: Updated Dietary Reference Intakes” Canada.ca. 2010. See the original version on businesswire.com:
Contacts Jackie Cundari [email protected] ELEVATOR Communications Inc. #distribution