In April, crypto exchange FTX paid esports company TSM $210 million to change its name to TSM FTX. On Wednesday, TSM FTX changed its name to just plain old days of TSM after FTX filed for bankruptcy following the biggest crash in cryptocurrency history. And he only had to spam Twitter’s save button hundreds of times to do it. “We have suspended our partnership with FTX effective immediately,” TSM tweeted earlier today. The world’s largest esports company said this meant it would remove all references to the crypto exchange from its existing branding and merchandise, while also stressing that it was still a “profitable and stable organization” despite the uncertainty surrounding its previous agreement to receive $210 million from FTX over a 10-year period. There was just one problem: TSM was still TSM FTX on Twitter. “Better change that name on twitter,” one user replied. “Unfortunately at this time with changes to Twitter verification, we are unable to do so,” the company wrote. Ever since Elon Musk took over Twitter and started pissing on the walls and pooping on the rugs, the social media platform has been ravaged by sudden and harsh layoffs, half-baked product launches, and broken features. One of the big changes is that verified users can no longer change their name because at some point accounts started responding to the chaos by featuring blue check parody accounts impersonating Nintendo, Lockheed Martin, and even Musk himself. G/O Media may receive a commission 35% discount. Bose Soundlink headphones It sounds good These headphones have amazing range and sound quality, up to 15 hours of playback, can switch between two Bluetooth devices at once, and look great. FTX’s big boom as a result of its CEO’s hubris and negligence thus intersected at a transcendental 90 degree angle with Twitter’s big boom as a result of its CEO’s hubris and negligence. At least for a while. Those who are professional gamers, it didn’t take long to figure out an exploit. It turns out that trying to save a name change over and over again as quickly as possible will eventually cause it to crash. “For any verified person who wants to change their display name. Giga giga spam save when changing display name only on DESKTOP. The fingers of the TSM social team are now worn out,” tweeted the company’s global social media manager, as first reported by Axios. Aside from that initial hiccup, TSM’s post-FTX transition seems to have gone smoothly. It’s not really clear how much deeper the relationship between the two companies went beyond sticking those three letters everywhere TSM fans might see them. In particular, Sam Bankman-Fried, founder of FTX and the new face of crypto Ponzi schemes, was a big fan of League of Legends. He played it up in meetings with major investors. He was also reportedly awful, even leading US Congresswoman Alexandra Ocasio-Cortez to dive into his Bronze III ranking. But whether his love of Riot Games MOBAs had anything to do with pushing TSM’s sponsorship in the first place, it didn’t even result in FTX showing up at League of Legends events. Riot banned the letters from appearing anywhere near its competitive games, including Valorant, due to the “trigger risks” to fans associated with crypto promotion. And while TSM will undoubtedly lose that $210 million, especially at a time when esports companies are battling layoffs amid the ongoing recession, things could have been worse. FTX pushed its token, FTT, as part of the deal, but TSM told the Washington Post that it sold that crypto months ago, before it plummeted after the exchange imploded.
